Joselito the Piglet Plush Toy: the power of a plush toy to unite brand, emotion and tradition

At Crochetts we believe that the smallest objects can convey the biggest feelings. Our passion for creating cotton plush toys and custom prints not only brings children’s spaces full of tenderness to life, but also allows us to take part in unique projects for private companies looking for something more than a simple promotional item. It is at that crossroads between craftsmanship and branding that unforgettable collaborations are born, such as the one we carried out with Joselito, the ham company of international prestige, renowned for its excellence and tradition. The result: adorable plush piglets that combine tenderness, quality and an exclusive touch of corporate identity.

Charming projects

The Custom Joselito Piglets project was conceived as a bespoke commission to represent the values of a historic brand with products of the highest quality. To achieve this, we set out to create a design aligned with the essence of the company: tradition, excellence and closeness. To do so, we made these charming cotton plush toys in soft terry cloth, in the corporate colours red and grey, striking the perfect balance between elegance and warmth. Each piglet was carefully embroidered with the Joselito logo on its nose, accompanied by custom labels that reinforced its visual identity. The result was an exclusive product, made with care, capable of moving people and strengthening the connection with its customers.

One of the most important values of this project was attention to detail and the commitment to safety. As this is an animal plush toy that may end up in children’s hands or decorate family spaces, choosing hypoallergenic materials and a high-quality finish were top priorities. Each piece was made by hand, with love and dedication, like all of Crochetts‘s products. The embroidery not only added a distinctive visual element, but also made the plush toy more durable. This handmade work made it possible to create a product with soul, one that conveyed the brand’s affection towards its customers and collaborators.

A very special piece of merchandising

Beyond being a simple piece of merchandising, this plush piglet has become a unique gift, full of symbolism and emotion. In a sector as demanding as gourmet products, Joselito chose to convey its philosophy through an object that touches the heart. These plush toys are part of the baby boxes for expectant mothers, where the brand includes a selection of its finest cured meats for the mum, who during pregnancy has to limit or cut them out of her diet, and a plush piglet for the future baby. It is a beautiful box full of emotion and magic. A product that we know will leave a lasting emotional imprint on the mum who receives it when she gives birth.

This type of collaboration reflects the versatility of our work at Crochetts. We don’t only create products for children or children’s décor; we also develop projects for schools, organisations and companies of international renown that want to convey an authentic message through handmade design. In every project, we seek to capture the feeling of togetherness between people, using the universal language of things made with love. And that is what we achieved with Joselito: uniting the tradition of an iconic brand with the warmth of a plush toy that represents much more than an animal: it represents the heart of a company.

Customisable plush toys

In short, the Custom Joselito Piglets project reminded us that a plush toy is not just an object: it is a powerful tool of communication, affection and emotional branding. For us, every custom commission is a new opportunity to create pieces that tell stories, that speak of a love for detail and that celebrate the identity of those who place their trust

in us. Because when design comes together with emotion, products are born that don’t just decorate or keep company… they also connect. And that is, without a doubt, the true value of what we do.